Raising by moving, not by chance.
Distance fundraising: supporters log runs, walks and rides, earn badges and tiers, and join club or employer challenges, with the miles tied to a cause.
The application exists and the site is live. It is not trading, and the two things holding launch are third-party approvals rather than code.
There are no usage figures on this page
Purposeful Miles has not launched. Its own launch audit of 10 September 2026 measured one user, no charities and no donations, and found the marketing site publishing figures with no basis in the data. Those were removed. Nothing on this page estimates what the product might do — what follows is what is built, what is holding launch, and what the audit found.
A different motivation, and a different compliance footing.
Activity rather than chance. It reaches supporters who will not enter a prize draw at all, which is a different audience from the 50/50 product rather than a larger slice of the same one.
It carries none of the gambling-adjacent compliance load — no prize, no draw, no licensing question — so it can be sold into employers and schools that will not touch a lottery.
Corporate and employer challenges are a channel the draw product does not serve. A company can run one for its whole workforce without any of them gambling.
The application exists
Counted in the repository on 11 September 2026 — these are file and schema counts, not a roadmap.
Four journeys
- — Individual — log an activity by hand or from Strava, earn badges, climb reward tiers, see the cause the miles support.
- — Club and employer — create a challenge, invite members, track a leaderboard, report on participation.
- — Charity — a partner profile, the contributions attributed to it, and its impact page.
- — Community — posts, replies, reactions and a reporting path.
Two third-party approvals, not two sprints.
Read from the live purposefulmiles.com bundle on 2026-09-11, which states each of these in the product's own words.
Strava Developer Program review
outstandingMember connections cannot open until it clears. The integration is written and has run in limited testing.
Garmin developer credentials
awaitedThe connection is written and waiting on credentials.
Apple Health and Google Fit
not builtNamed here because the site once implied otherwise. They are not written.
The product audited itself before anyone was asked to invest in it.
An eight-area launch audit on 2026-09-10 read the whole repository, the live app and every entity, and produced 483 findings against its own product — 68 of them blocking, 12 once de-duplicated. Nine of the twelve were fixed in the pull request that shipped with it.
What it found
- — The marketing site published usage figures and testimonials with no basis in the database — measured at the time as 1 user, 0 charities, 0 donations.
- — No row-level security on any of the entities while the app was publicly readable: all of them answered anonymous reads and accepted anonymous writes.
- — Ten authenticated screens hung forever because a service-role call was being made from the browser.
- — The Strava OAuth flow could never complete, and the scheduled pipeline had been failing every run since February.
Where it stands
RLS is closed — verified on 2026-09-11 by anonymous request: protected entities return an empty list rather than rows. The fabricated figures are gone from the served bundle, re-checked the same day.
Still open
The four fabricated figures still exist as rows in the product's own database (ImpactStats, created 2026-02-18). They are not rendered by the live site and not returned to anonymous callers, but they have not been deleted.
An investor is better served by a product that has already found and written down its own faults than by one that has not looked. This section exists because the alternative — a clean-looking page over an unexamined product — is what the audit was correcting.
What this page does not claim
- — Users, miles, donations, charities, corporate partners — all absent because all are zero or one. The product has not launched.
- — Any revenue figure. No code path has ever created a Contribution; the money model is a decision still open.
- — Any forecast. There is no usage to extrapolate from.
Repository and live-app counts taken on 11 September 2026; database state from the product's own launch audit of 10 September 2026. Commit and pull-request figures come from src/data/devlog.json.
Founder-led. Built to scale.
Play Fund Win is led by experienced operators with a track record across sport, charity and fundraising technology.
Dean Lynn
Founder of Play Fund Win. Built the platform from the ground up, taking it from launch in 2020 to becoming the largest fundraising provider for Premier League clubs by 2022, partnering with Manchester City, Newcastle, Chelsea, Crystal Palace and more. Now leading European expansion.
Steve Lightfoot
Co-Founder of Play Fund Win. Brings deep commercial leadership across sports, fundraising and partnerships — driving the platform's growth into Premier League foundations, charities and live event partners. Leads commercial strategy, key account growth and European market entry.
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