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Grassroots Wedge

Grassroots clubs are broke. Old fundraising is dead
.

Play Fund Win is the first platform purpose-built for grassroots fundraising. Digital-native. Compliant. Profitable.

1,200+ active grassroots hosts
£1.8M+ raised for local clubs
Used by UK's fastest-growing clubs
The Crisis

Why grassroots clubs struggle

£1B+ annual funding gap. Stagnant engagement. Regulatory roadblocks. Zero scalability.

Funding Crisis

UK grassroots clubs face a £1B+ annual funding gap with declining sponsorships and donations.

Low Engagement

Traditional raffles have stagnant participation. Digital-native alternatives don't exist.

Compliance Burden

Prize draw regulations are complex; most clubs avoid them entirely due to legal/admin risk.

Zero Scalability

Manual processes mean fundraising can't grow. Each new draw requires hours of admin.

The Problem

Traditional methods fail

Compliance Hell

  • Unclear rules
  • High legal costs
  • Risk of fines

Manual & Broken

  • Hours of admin
  • Paper tickets
  • No tracking

Zero Engagement

  • Boring mechanics
  • No social proof
  • Poor UX
Our Solution

Why Play Fund Win wins

Purpose-built for grassroots clubs. By clubs. For clubs.

Digital-Native

Mobile-first platform built for Gen Z. Fans expect on-app draws, instant results, social sharing.

Predictable Income

Recurring revenue model. Clubs run draws monthly, not one-off events. No more donation variance.

Proven Scalability

Zero manual work. Automated compliance, instant payout, one-click draw creation.

Fast, Fun, Mobile

Designed for youth engagement. Ticket design, social proof, in-app notifications drive participation.

£1.7M+

Total Raised

39K+

Active Players

£7

Avg AOV

60% MoM

Clubs Growing

Trusted by grassroots clubs

View story
Market Opportunity

Massive TAM, minimal penetration

250,000

Sports Clubs

£85M

Potential ARR

< 2%

Current Penetration

Model It

What does your ARR look like?

Adjust the sliders to model different club acquisition, engagement, and growth scenarios.

Build your ARR

100

10 – 5,000 clubs

2.5

0.5 – 8 draws

£7K

£1K – £50K

17.5%

5% – 30%

8.0%

0% – 25% monthly

Your ARR Projection

Monthly Draws

250

Monthly GMV

£1.8M

Year 1 ARR

£3.7M

Monthly revenue: £306K

After 12 months at 8.0% monthly growth:

Clubs:252
Year 2 ARR:£9.3M
Unit Economics

95% recurring revenue

Predictable, scalable, aligned.

15–20%

Take Rate

Per draw gross

£7

Average AOV

Per entry

2–4

Draws/Club/Mo

Baseline frequency

Seed Extension Round

Raising £200K

Join us as we capture the £1B grassroots fundraising opportunity.

Meet the Team

Founder-led. Built to scale.

Play Fund Win is led by experienced operators with a track record across sport, charity and fundraising technology.

Dean Lynn
Co-Founder
Co-Founder

Dean Lynn

Founder of Play Fund Win. Built the platform from the ground up — launching in 2020 and growing it into the largest fundraising provider for Premier League clubs by 2022. Now leading European expansion with a lean, AI-augmented operating model.

Largest fundraising provider for Premier League clubs (by 2022)
Partnerships with Man City, Newcastle, Chelsea, Crystal Palace
Now leading European expansion strategy
5+ years scaling fundraising tech from launch (2020)
Steve Lightfoot
Co-Founder
Co-Founder

Steve Lightfoot

Co-Founder of Play Fund Win. Brings deep commercial leadership across sport, fundraising and partnerships — driving the platform's growth into Premier League foundations, elite clubs and live event partners. Leads commercial strategy, key account growth and European market entry.

Deep commercial leadership across sport, fundraising & partnerships
Drives growth into Premier League foundations and elite clubs
Leads key account growth and partner relationships
Heading European market entry & commercial strategy

Want a direct conversation with the founder?

Book a 1-on-1 call with Dean to walk through the round, the model, and the European expansion plan.

Request a Founder Meeting

We'll respond within 24 hours.

Play Fund Win logo

The platform empowering sports clubs and charities to raise funds through compliant prize draws.

Currently Operating In

GBUK
GRGreece
AUAustralia

Coming Soon

ESSpain
FRFrance
DEGermany

Important: Play Fund Win operates in full compliance with UK regulations. All fundraising activities are conducted responsibly and transparently. Investments in early-stage companies carry significant risk, including the potential loss of capital, and are illiquid. This site does not constitute investment advice or an offer of securities — investor materials are made available to qualified investors on request.

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Registered in England & Wales No. 12267104