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Business Model

Multiple revenue lines from one scalable fundraising platform.

Play Fund Win is designed to monetise every layer of the digital fundraising journey — entries, platform services, partnerships, sponsorship, advertising, licensing, API usage and future payment infrastructure.

Commercial engine
Revenue Stack
Multi-line model
Diversified
6+ streams
Entry & Service Fees
Managed Service
Licensing & Platform
Sponsorship
Advertising
API & Data
Recurring + Transactional + Strategic
SaaS-like
Commercial Engine

One platform. Multiple revenue lines.

Play Fund Win monetises every layer of the digital fundraising journey \u2014 entries, platform services, partnerships, sponsorship, advertising, licensing, API usage and future payment infrastructure.

Service fee per entry

Transactional
Who paysSupporters / Hosts
WhenEvery entry processed
Why it scalesScales 1:1 with platform volume across thousands of draws.

Managed service revenue

Campaign-led
Who paysHosts (managed accounts)
WhenPer campaign / retainer
Why it scalesHigher-margin done-for-you offering for foundations and elite clubs.

Licensing & platform fees

Recurring
Who paysWhite-label hosts
WhenMonthly / annually
Why it scalesPredictable recurring revenue from premium tiers.

Sponsorship & partnerships

Strategic
Who paysBrands & sponsors
WhenPer partnership deal
Why it scalesSponsors get audience reach across hundreds of hosts in one place.

Advertising opportunities

Transactional
Who paysAdvertisers
WhenCampaign / impression
Why it scalesHigh-intent audience of supporters across the network.

API & platform usage

Recurring
Who paysThird-party platforms
WhenPer call / per integration
Why it scalesEmbeds PFW infrastructure into adjacent fundraising stacks.

In-person payments & app

Transactional
Who paysHosts at venues / events
WhenOn-site entries
Why it scalesCaptures matchday and live-event spend, expanding take rate.

International & affiliate

Strategic
Who paysPartners / channel
WhenPer onboarded host
Why it scalesChannel partners accelerate European and global expansion.
Why this matters
A SaaS-like, diversified model \u2014 not a single-line raffle business.
RecurringTransactionalCampaign-ledStrategic
Revenue Streams

How we make money

Multiple revenue streams with platform fees as the core driver.

60%of revenue

Platform Fee

Core revenue from 10-20% fee on all draw proceeds processed through the platform.

25%of revenue

Premium Tiers

Higher-tier subscriptions with advanced features, priority support, and custom branding.

15%of revenue

Partner Revenue

Referral fees from prize suppliers, payment processors, and marketing partners.

Unit Economics

The numbers that matter

Strong unit economics that improve as hosts scale their draw activity.

£5,000

Average Draw Value

15%

Platform Take Rate

£750

Revenue per Draw

2.5

Draws per Host/Month

£1,875

Monthly Revenue/Host

£45,000

LTV (24mo)

Projections

Model it yourself

Adjust the inputs to see how different scenarios affect revenue projections.

Starting Hosts
Draws/Host/Month
Avg Draw Value
£
Platform Fee %
%
Monthly Growth %
%

Year 1 GMV

£26.7M

Year 1 Revenue

£4.0M

End of Y1 Hosts

285

Monthly Projections
MonthHostsDrawsGMVRevenue
M1100250£1.3M£188K
M2110275£1.4M£206K
M3121303£1.5M£227K
M4133333£1.7M£250K
M5146366£1.8M£275K
M6161403£2.0M£302K
M7177443£2.2M£332K
M8195487£2.4M£365K
M9214536£2.7M£402K
M10236589£2.9M£442K
M11259648£3.2M£486K
M12285713£3.6M£535K
Revenue Flywheel

A scalable platform model \u2014 not a single transaction.

Every host added compounds the value of the next. The flywheel powers retention, expansion and partner-led growth.

01
More hosts onboarded
02
More draws launched
03
More supporters engaged
04
More data & insight
05
Better host outcomes
06
More repeat campaigns
07
More platform revenue
Every cycle increases LTV, lowers CAC, and feeds the next host cohort.
Trusted by Elite Clubs

Helping pro clubs to grassroots fundraise

From Premier League foundations to community grassroots organizations, trusted by elite football clubs to drive consistent, meaningful revenue.

England Rugby
Burnley FC
Mansfield Town FC
Kalamata FC
Manchester Storm
Sydney FC
Wrexham AFC
Manchester City
Newcastle United
West Ham United
Southampton FC
Crystal Palace
Brentford FC
Fulham FC
England Rugby
Burnley FC
Mansfield Town FC
Kalamata FC
Manchester Storm
Sydney FC
Wrexham AFC
Manchester City
Newcastle United
West Ham United
Southampton FC
Crystal Palace
Brentford FC
Fulham FC

Want the full financial model?

Request investor access to download our detailed cashflow model, unit economics breakdown, and growth projections.

Meet the Team

Founder-led. Built to scale.

Play Fund Win is led by experienced operators with a track record across sport, charity and fundraising technology.

Dean Lynn
Co-Founder
Co-Founder

Dean Lynn

Founder of Play Fund Win. Built the platform from the ground up — launching in 2020 and growing it into the largest fundraising provider for Premier League clubs by 2022. Now leading European expansion with a lean, AI-augmented operating model.

Largest fundraising provider for Premier League clubs (by 2022)
Partnerships with Man City, Newcastle, Chelsea, Crystal Palace
Now leading European expansion strategy
5+ years scaling fundraising tech from launch (2020)
Request MeetingLinkedIn
Steve Lightfoot
Co-Founder
Co-Founder

Steve Lightfoot

Co-Founder of Play Fund Win. Brings deep commercial leadership across sport, fundraising and partnerships — driving the platform's growth into Premier League foundations, elite clubs and live event partners. Leads commercial strategy, key account growth and European market entry.

Deep commercial leadership across sport, fundraising & partnerships
Drives growth into Premier League foundations and elite clubs
Leads key account growth and partner relationships
Heading European market entry & commercial strategy
Request MeetingLinkedIn

Want a direct conversation with the founder?

Book a 1-on-1 call with Dean to walk through the round, the model, and the European expansion plan.

Request a Founder Meeting

We'll respond within 24 hours.

Play Fund Win logo

The platform empowering sports clubs and charities to raise funds through compliant prize draws.

Currently Operating In

GBUK
GRGreece
AUAustralia

Coming Soon

ESSpain
FRFrance
DEGermany

Important: Play Fund Win operates in full compliance with UK regulations. All fundraising activities are conducted responsibly and transparently. Investments in early-stage companies carry significant risk, including the potential loss of capital, and are illiquid. This site does not constitute investment advice or an offer of securities — investor materials are made available to qualified investors on request.

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© 2019 – 2026 Play Fund Win — trade name for PFW Holdings Ltd. All rights reserved.

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